Venture Beat reports that a new study from the University of Southern California highlights the gender divide in the Apple App store, particularly when it comes to video games.
The data supporting these claims originates from 2015 prior to the release of Clash Royale, however the historic nature of the data is unlikely to alter the results of this study.
It clearly reveals that hardcore fans are driving revenue for app makers, with just 1 percent of spenders accounted for 59 percent of all money spent on in-app purchases, according to the study.
We suspect this would be particularly prevalent in any Clash Royal study where win gemming seems more prevalent than Clash of Clans.
Researchers at the Information Sciences Institute at the USC Viterbi School of Engineering examined 776 million purchases made via the App Store, totalling $4.6 billion. The purchases covered everything from buying the app to in-app purchases.
The study noted that “an overwhelming number” of App Store purchases are made by a tiny slice of users who make in-app purchases on their iPhones and iPads for virtual goods and lives in Candy Crush Saga and Clash of Clans.
When it comes to spending, the most popular apps in the App Store, based on spending, include three of the four games made by Finland’s Supercell: Clash of Clans, Boom Beach, and Hay Day. The other two in the top five: Candy Crush Saga and Game of War.
Regarding the question of gender, 70 percent of all app money spent on Clash of Clans came from men. In contrast, women accounted for 70 percent of the money spent on Candy Crush Saga, which was followed closely by Hay Day.
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